The Ivory by Maylaa was born from a love of timeless fashion, poetic details, and the kind of elegance that never goes out of style. Inspired by soft girl aesthetics and the quiet power of self-expression, our collections are curated for those who dress like their favorite song romantic, confident, and unapologetically themselves.
Founded in London, our journey began with a vision: to create a space where fashion feels personal, intentional, and a little bit magical. Think flowing dresses for golden hour walks, handbags that hold more than just essentials, and footwear that carries you through every chapter of your story.
Our pieces are handpicked with care, chosen for their beauty, quality, and versatility because we believe your wardrobe should reflect your mood, your dreams, and your main character energy.
Thanks to our growing community of style lovers (our “Ivory Girls”), we’ve been able to expand our vision and bring curated elegance to wardrobes around the world. We ship internationally through trusted partners, keeping things smooth, affordable, and always wrapped in love.
Whether you're channeling Folklore softness or Reputation boldness, The Ivory by Maylaa is here to help you dress the part every era, every mood, every moment.
With love,
The Ivory by Maylaa